Shaut Al-Maktabah : Jurnal Perpustakaan, Arsip dan Dokumentasi

Strategi promosi perpustakaan berbasis media sosial melalui pendekatan marketing mix 7p: systematic literature review tahun 2011–2024

Rahma Nia Tasyianda — 2026-06-25

Background of the Study: The development of digital technology and social media has encouraged libraries to adapt their promotional strategies to changing user information behavior. Previous studies, including Qurroti and Rofifah (2024), have examined social media use for library promotion, focusing on benefits, challenges, and platform utilization. However, limited attention has been given to how social media-based library promotion is implemented through the integrated perspective of the 7Ps marketing mix. As a result, existing studies provide limited insight into how marketing elements interact in supporting digital library promotion.

Objectives: This study aims to analyze the implementation of the 7Ps marketing mix in social media-based library promotion.

Method: This study employed a Systematic Literature Review (SLR) of 23 articles published between 2011 and 2024 from Google Scholar, Garuda, DOAJ, and SINTA. The selected articles were screened using predefined criteria and analyzed through thematic synthesis based on the 7Ps framework.

Finding: Promotion and people emerged as the most dominant elements, while price and physical evidence received less attention. The findings indicate a shift toward user-centered promotion emphasizing engagement, digital communication, and service visibility.

Conclusion: Conclusion: This study highlights the importance of integrating the 7Ps marketing mix to support effective library promotion in digital environments.

Strategi peningkatan kualitas layanan perpustakaan institut bakti nusantara berperspektif servqual

Nazwa Rifani — 2026-06-30

Background of the Study: Library service quality plays an important role in supporting user satisfaction and optimizing access to information resources. However, several aspects of library services at Institut Bakti Nusantara (IBN) Pringsewu still require improvement, particularly in facilities, service systems, and human resources.

Objectives: This study aims to analyze the quality of library services at the Library of Institut Bakti Nusantara (IBN) Pringsewu based on the five SERVQUAL dimensions (tangibles, reliability, responsiveness, assurance, and empathy) and to formulate strategies for improving library services.

Method: This study employed a descriptive qualitative approach. Data were collected through interviews, observations, and documentation involving librarians and library users. The data were analyzed descriptively using the five SERVQUAL dimensions: tangibles, reliability, responsiveness, assurance, and empathy.

Finding: The results show that the tangibles, reliability, and responsiveness dimensions have not been fully optimized due to limitations in facilities, collection updates, system stability, and human resources. Meanwhile, the assurance and empathy dimensions were implemented well through professional services, courteous staff attitudes, and user-oriented assistance in library collection management.

Conclusion: Improving library service quality requires enhancing library facilities and collections, increasing system reliability, strengthening human resources, maintaining professional service standards, and sustaining user-oriented practices to improve overall library service quality.

Transformasi digital manajemen arsip dinamis untuk mendukung tata kelola organisasi yang transparan dan akuntabel di UIN K.H. Abdurrahman Wahid Pekalongan

Muttaqin Muttaqin — 2026-06-30

Background of the Study: Effective digital records management is crucial for ensuring accountable, transparent, and efficient governance. UIN K.H. Abdurrahman Wahid Pekalongan is transitioning from a conventional system to a digital one as part of its institutional transformation. Gaps in on-the-ground implementation include the continued use of hybrid systems, limited human resource competencies, a lack of comprehensive standard operating procedures (SOPs), and weaknesses in security systems and centralized data backup availability.

Objectives: This research aims to analyze the transformation of digital records management at the university, identify the factors that support and hinder it, and examine its contribution to organizational accountability.

Method: This qualitative study uses an intrinsic case study approach. Data were collected through in-depth interviews with management, archivists, staff, system operators, and internal auditors, a total of eight informants. Additional data came from observations and reviews of policies, SOPs, and performance reports. Analysis followed the Miles and Huberman interactive model, with triangulation to ensure validity.

Finding: The university has implemented digital archiving in phases, but still uses a hybrid system. Supporting factors include IT infrastructure and national regulations. Challenges include limited staff competencies, incomplete SOPs, and weak data security. Digital records management improves efficiency, transparency, and accountability by creating clear digital records of processes.

Conclusion: Digital transformation at the university strengthens organizational accountability. Its success depends on improving staff capacity, developing clear policies, and fostering a digital mindset.

Transfer pengetahuan dalam pengelolaan arsip oleh pihak ketiga pada lembaga pemerintah daerah kabupaten malang

Rania Talitha Rauf — 2026-06-30

Background of the Study:Knowledge transfer is one of the important aspects in an organization, including in archive management.

Objectives:This study aims to find out in depth how the knowledge transfer process in local government institutions in Malang Regency in managing archives carried out by third parties.

Method:The methods and approaches used in the study are descriptive qualitative. Data collection techniques are obtained through data collection, data analysis, data presentation, drawing conclusions, and repeating steps when verification or conclusions are inadequate.

Finding:The results of this study indicate that the socialization process occurs through discussion. The externalization process is carried out by third parties by making weekly reports. The combination process is carried out by disseminating and collecting knowledge and information in the form of annual reports. The internalization process is carried out by participating in external training activities. The obstacles that exist in local government institutions in Malang Regency are human resources, awareness, and budget for archive management activities and training.

Conclusion:Knowledge transfer in local government institutions in Malang Regency is carried out through socialization, externalization, combination, and internalization. This study also provides suggestions on how to optimize the knowledge transfer process in these government institutions.

Evaluasi sistem manajemen perpustakaan berbasis Cerah Informasi Pustaka (CIP) menggunakan model hot-fit di Perpustakaan Universitas Tridinanti Palembang

Arinda Dwi Putri — 2026-06-30

Background of the Study: Advances in information technology have transformed library services into digital systems. Tridinanti University Library has adopted the CIP system to manage collections, circulation, and member data, but evaluation is needed to ensure optimal utilization.

Objectives: The aim was to evaluate the performance of CIP using the HOT-Fit model, which encompasses People, Organization, and Technology.

Method: Qualitative methods with a descriptive approach were used. Data were obtained through in-depth interviews and observations of librarians and library staff as system users.

Finding: From a people perspective, CIP helps speed up work and improve librarian effectiveness, but feature utilization remains low due to limited training. From an organizational perspective, the tools and work structure are supportive, but coordination, CIP usage policies, and training programs are still suboptimal. From a technological perspective, CIP is quite user-friendly and capable of displaying collection information, but challenges exist such as dependence on a central server, limited search features, and the lack of written guidelines.

Conclusion: CIP has been shown to improve the quality of library services at Tridinanti University. However, its sustainability requires improvements in the form of regular training, stronger technical support, the development of user guides, and the development of features to better meet needs.