ANDIKA, K.; YASMADI; DELAMI. Advertising Language as Negotiation of Global Brand Identity and Local Values: A Speech Act Analysis on Mcdonald’s Arabia’s Youtube Channel. Ukazh: Jurnal Ilmiah Mahasiswa Bahasa dan Sastra Arab, [S. l.], v. 1, n. 2, p. 119–131, 2026. DOI: 10.37108/ukazh.v1i2.2626. Disponível em: https://www.rjfahuinib.org/index.php/Ukazh/article/view/2626. Acesso em: 17 apr. 2026.